Sprite: Heat Happens

Client: Havas Agency
Services: Director
Brand: Sprite

Sprite has always had impact in hip-hop music and culture. This past summer, they partnered with James Blake to create a hook and beat that creates a message around staying cool when “heat happens.” I helped lead the social activation while partnering with three independent artists within the Sprite family. Each artist shared a freestyle and also sat down for Heat Confessionals  – an interview series where the artists discuss the highs and lows of being artists on the rise.