This year should be about improving the digital strategy of your company. You could be taking the time to plan this year out by putting together marketing initiatives, new network and sales targets. But what about taking a real focus on your web presence for your company?
Here are 4 reasons you should be investing in a new website in 2017.
1. Your website offers a poor mobile experience to your audience.
I’m sure you’ve heard the words “responsive design” from a designer. I’d like to dissect that term for you. Responsive web design is allowing desktop webpages to be viewed in response to the size of the screen or the web browser you’re using. Essentially, what you view in your desktop web browser should also be formatted correctly and viewed easily on any device you’re using.
In 2016, a reported was conducted that 38% of people will stop engaging with a website if the content or layout is unattractive.
Your website should fit every format of device for the audience to view your site as intended. As a business, you can’t ignore this change in the way people are consuming websites. You must ensure that your website looks great and offers flawless user experience on mobile devices. The consequences could lead you to suffocating your potential business.
2. Users are viewing a website that looks like an amateur designed it.
Does your website reflect the quality of your brand?
Many companies sacrifice well-designed and functional websites for inexpensive options. Instead of companies saving money, your actually losing more than than you initially invested because the aesthetic of your site is killing potential business. Going with the cheapest proposal won’t give you the quality and results your company needs from your website.
3. Your website is mostly about you and not your audience.
A large problem with company websites lies in the company designing the site and creating content for themselves and not their audience. The ironic thing about this is, most companies completely neglect their websites and withhold site updates after its complete and leave the users at the mercy of what the company initially wanted to see.
Your website should be written, optimized and focused on your client. Company blogs should be catered to your intended audience to show expertise your area of business. Having a site that caters to your audience creates trust and emotional connection that allows that user to feel as though you understand their needs.
If your website is about your awards, your pets, your office, etc – it may be time for a change.
4. There isn’t a call to action.
Your website serves a purpose and should have a primary objective to attract prospects and drive business. A call to action (CTA) is asking your audience to perform a specific task which can result in more leads and conversions for your website.
You may have seen a buttons that say “Learn More”, “Sign Up”, or even “Purchase Now”. A call to action might be a request for more information or a demo, subscribe to a blog, make a purchase. Your website must have a clear and specific action that you want your visitors to perform. Almost every page on your website should have a call to action.
Your audience wants and needs a purpose for visiting and remaining on your website.
Bonus Speed Round
You haven’t ditched Flash animation and you force music on your users.
Website takes too long to load.
You’ve lost purpose of your site.
Visitors aren’t able to find what they need in two clicks or less.
You’re on Wix.
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If you’re embarrassed by your website and avoid telling your clients about it, then it’s time for a redesign. Or if you’re site looks pretty good on desktop, but doesn’t utilize these four necessities above, then it’s also time for your redesign. Your company website should be something you are proud of. It should represent you well and contain compelling content to attract potential business, convert leads and engage your audience.
Need help figuring it all out? I’m here to assist. Feel free to contact me today!